Cultural Representation In Animation

Many people believe that the concept of incorporating culture into animation is a potent movement for representation, inclusion, and authenticity. It has transformed storytelling and produced stories that profoundly connect with a wide range of viewers, making it a defining force in the field. Animation goes beyond entertainment to become a vehicle for heritage preservation, understanding, and dispelling stereotypes by integrating genuine cultural components. Olufikayo Adeola (Ziki), co-founder of Kugali Media, highlighted this shift in an interview about the Iwaju animation series with Walt Disney, stating, “There is a sort of cultural revolution at the moment. People are hungry for content from other sources.” A larger trend in which viewers want narratives that reflect their identities and pasts is reflected in the rising call for diversity and representation. In Africa, where rich oral traditions have been passed down for generations, the emergence of studios committed to cultural storytelling is a crucial development. One such studio is Nsibidi Fables in Nigeria, which aims to revolutionize African animation by drawing from overlooked traditions and adapting them to contemporary storytelling formats. By embracing artificial intelligence, Nsibidi Fables amplifies the reach and impact of African narratives, ensuring they are preserved while appealing to global audiences. Anthill Studios in Nigeria is also making significant strides in blending African heritage with modern animation techniques.
When it comes to cultural representation in animation, authenticity is crucial. Toluwalakin Olowofoyeku, another co-founder and cultural consultant for Kugali Media, emphasized the importance of accuracy in storytelling during the same interview about the animation series, stating, “There are certain things that, if we don’t get right, if it’s not 100% accurate to real life, people are going to come for me in particular.” He further emphasized the significance of giving the animation a uniquely Nigerian feel and making sure it was created by Nigerians rather than coming across as an outside version of Nigerian culture.
Representation in animation should extend beyond on-screen portrayals to include diverse creators, animators, writers, and directors who bring lived experiences into storytelling. Cultural aesthetics, such as traditional clothing, symbols, and architecture, must be respected to ensure visual elements align with real-world heritage. The significance of cultural representation in animation cannot be overstated. It provides underrepresented communities with a sense of belonging and offers the world a valuable opportunity to appreciate diverse traditions through the universal language of animation.

By Akpovwovwo Emetekefe