For many years, African stories struggled to find their place in mainstream animation. Our myths, our heroes and our spirituality were either ignored or simplified. Today, the digital world has changed everything. Africa is no longer waiting for permission to be seen. Creators are building their own platforms, using animation […]
Read more »For years, animation was seen as something created mainly for kids or entertainment but today, the marketing world has changed. Brands, both global giants and small businesses are now using animation as a major communication tool. They are taking it seriously because it works. It makes messages clearer, stories stronger […]
Read more »In the 16th century, during a time of great political tension and warfare in the ancient Benin Kingdom, a remarkable woman rose to prominence, Queen Idia, mother of Oba Esigie. Her influence transformed Benin’s history and continues to shape how we understand leadership, and the role of women in African […]
Read more »Animation sits between imagination and identity. It is both a space for endless creativity and a mirror that reflects the cultures behind it. Yet within this lies a quiet struggle of how animators can stay true to cultural authenticity while enjoying the freedom to create something new. As animation continues […]
Read more »In African storytelling, myth is not a relic of the past, it is memory in motion. Every tale of gods, tricksters and ancestors carries within it a collective remembering of who we were, how we lived and what we continue to dream about. In the context of African animation, these […]
Read more »Colour in animation is more than how things look, it is how we feel and connect. In African animation, this means reclaiming a visual language rooted in environment and culture, rather than simply adopting Euro-American colour theory. African environments and cosmologies carry deeply emotional and symbolic colour systems. For example, […]
Read more »Designing The Invisible Environment If you close your eyes during a great animated film, the sound alone should still tell you where you are. You should feel the space, sense the emotion and recognize the culture. Yet, in many African animated projects today, while visuals receive most of the attention, […]
Read more »Not everyone has the luxury of finding long stretches of time to write, as real life often intervenes. If you happen to be one of those lucky writers who can dedicate large amounts of time to your craft, that’s wonderful! Even if you have plenty of time on your hands […]
Read more »For centuries, African cultures have preserved their histories, values and beliefs through oral traditions. Today, many are finding new life through animation, bridging heritage and innovation. This journey from spoken word to animated image is helping communities hold onto their past while also showing the world stories that are fresh, […]
Read more »We promised we would be back with a few more promises (ha!) and here we are. Enjoy! 1) You make a promise about your world. Promise the world? As in the entire world? It may seem vast, but it’s not just any world you’re vowing to share; it’s your world, […]
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