ANIMATION AS THE VISUAL REVOLUTION FOR SOCIAL CHANGE
Animation is a very influential tool for social evolution. Even though it has been seen as a form of entertainment for the longest time, this fact cannot be overemphasized. Over time, it has presented itself as a developmental implement for tutoring, social consciousness, and advocacy. During the coronavirus pandemic in 2022, one of the mediums adopted for education and awareness, especially for children, is animation. The most popular at the time was Anthill’s Corona public service announcement (PSA) animation. Animation has such visual appeal that it not only arrests the attention of its audience but also creates a memorable experience. Hence, it is effectiveness in driving social change. Most individuals will consider visual appeal the most powerful strength of animation.
At our animation studio, the focus is on cultural storytelling, which involves using 2D and 3D animation as a powerful tool to preserve heritage and spark meaningful conversations. With our documentary videos, such as the very powerful Kush Kingdom and the striking hairstyles the NOK people wore, we aim to bring African narratives to life by blending rich history with engaging visuals to educate, inspire, and drive positive action.
Despite how challenging the animation industry is in terms of technicalities and work-life balance, it has continually proven to be an evolving frontier, influencing mindsets and driving policy change. As technology improves and artists continue to push boundaries on how animation could be, animation will keep redefining storytelling, culture, and human expressions whilst influencing social evolution.
- Written by Akpovwovwo Emetekefe