Historical Fantasy

HISTORICAL FANTASY:
When developing the Amanirenas series, we had a decision to make. Well in truth, several decisions but I’m referring to choosing between setting the story in the real world (at least a good facsimile) or in a fantasy realm. {Read more…}

Historical fiction stories (such as HBO’s Rome and Hulu’s The Great) set made-up tales in past times. Oftentimes these stories involve real-life figures and are inspired by real events. Fantasy stories (Avatar: The Last Airbender for instance) incorporate supernatural and otherworldly elements. Many such stories take place in realms other than Earth.

After careful consideration of these factors, we settled on an underrepresent genre: historical fantasy. Amanirenas is inspired by the real-life Kushite queen and many of the events in the series represent occurrences from her life that have been preserved via the historical record. However, we have included fantastical elements to her story also. The gods of the Kush people are able to manifest in the physical space and their presence is capable of enhancing the abilities, proportions and senses of mortals.

And, we’ve found, that rather than take us out of the story, the inclusion of these fantastical elements creates a more immersive story experience. The Kush people were deeply spiritual and their gods played important roles in their daily lives. Making these gods a physical reality better reinforces their vitalness and their vitality. The same thinking applies to Amanirenas, the eponymous character herself. She was by all regards a remarkable woman so why not manifest this remarkableness as crackling visual power?

There is no value judgment attached to the choice of genre. It is incumbent upon a storyteller to choose the means by which they can best communicate their themes and ideas. We are eager to play in the space of historical fantasy; it is rare and exciting. We can only hope the audience has half as much fun watching this as we did making it; we had a blast!


AI and Animation

AI and Animation:
Artificial Intelligence (AI) is at the center of a revolution in technology in the global
animation industry, which is changing how animation is created, shared, and
consumed. More significantly, AI is providing a potent tool for bringing local stories
to life in novel ways. {Read more…}

AI is simplifying animation production by decreasing human
effort and speeding up workflows. Jeffrey Katzenberg, founder and managing partner
WNDRCO, discusses his thoughts on the impact of artificial intelligence in the
creative industry at the annual Bloomberg New Economy Forum in Singapore in
2023.
I think AI as a creative form. Think of it as a new form. A
new paintbrush or a new camera that has so much
opportunities around it. On the one hand, it would be
disruptive and commoditize things that are very
inaccessible for artist and storytellers today.
-Jeffrey Katzenberg
Previously, animators employed expensive, time-consuming frame-by-frame
drawings or complex 3D modeling, but these days, AI-powered tools are transforming
the way animation is produced. Without requiring costly equipment, AI-assisted
motion capture improves character movements to make them more realistic and fluid.
The workload of animators is greatly reduced by platforms like Adobe Sensei and
DeepMotion, which automate in-between frame production. Furthermore, animators
use tools like MidJourney and RunwayML to develop distinctive character designs.
AI is modifying animation beyond efficiency. AI solutions enable independent
producers and small studios to compete globally by reducing production costs. But
there are also issues with this technological change. An excessive dependence on AI
may erode the artistic quality of animation by undermining conventional hand-drawn
methods. The CEO and Founder of Kingwood Comics, David Crownson, asserted the
possibility of AI putting a lot of people out of work due to the fact that many people
in the comics and animation industry are looking for ways to minimize production
expenses and save money.


Cultural Representation In Animation

CULTURAL REPRESENTATION IN ANIMATION:
Many people believe that the concept of incorporating culture into animation is a potent movement for representation, inclusion, and authenticity. It has transformed storytelling and produced stories that profoundly connect with a wide range of viewers, making it a defining force in the field. {Read more…}

Animation goes beyond entertainment to become a vehicle for heritage preservation, understanding, and dispelling stereotypes by integrating genuine cultural components. Olufikayo Adeola (Ziki), co-founder of Kugali Media, highlighted this shift in an interview about the Iwaju animation series with Walt Disney, stating, “There is a sort of cultural revolution at the moment. People are hungry for content from other sources.” A larger trend in which viewers want for narratives that reflect their identities and pasts is reflected in the rising call for diversity and representation. In Africa, where rich oral traditions have been passed down for generations, the emergence of studios committed to cultural storytelling is a crucial development. One such studio is Nsibidi Fables in Nigeria, which aims to revolutionize African animation by drawing from overlooked traditions and adapting them to contemporary storytelling formats. By embracing artificial intelligence, Nsibidi Fables amplifies the reach and impact of African narratives, ensuring they are preserved while appealing to global audiences. Anthill Studios in Nigeria is also making significant strides in blending African heritage with modern animation techniques.
When it comes to cultural representation in animation, authenticity is crucial. Toluwalakin Olowofoyeku, another co-founder and cultural consultant for Kugali Media, emphasized the importance of accuracy in storytelling during the same interview about the animation series, stating, “There are certain things that, if we don’t get right, if it’s not 100% accurate to real life, people are going to come for me in particular.” He further emphasized the significance of giving the animation a uniquely Nigerian feel and making sure it was created by Nigerians rather than coming across as an outside version of Nigerian culture.
Representation in animation should extend beyond on-screen portrayals to include diverse creators, animators, writers, and directors who bring lived experiences into storytelling. Cultural aesthetics, such as traditional clothing, symbols, and architecture, must be respected to ensure visual elements align with real-world heritage. The significance of cultural representation in animation cannot be overstated. It provides underrepresented communities with a sense of belonging and offers the world a valuable opportunity to appreciate diverse traditions through the universal language of animation.


Is Africa A Country? Debunking the Myth

Is Africa a Country? Debunking the Myth:
Your immediate response is probably ‘no’. With several exclamation points and a few blue words thrown in for good measure. And for what it’s worth, I agree. Africa is a continent made up of 54 countries.
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The practice of reducing specific countries, cities, and towns to the umbrella term “Africa” is a means by which many signal their true feelings about our land: that they think it is insignificant. In truth, this continent is vast and is the most ethnically, culturally, and environmentally diverse on the planet. That deserves acknowledgment and respect.
And this worldview sadly isn’t limited to non-Africans. We see many Africans or people of African descent tell stories about the continent from what is obviously a western-tinged prism. I don’t believe any of these artists have malicious intent, it’s just that when what we have primarily been exposed to is western media, these conventions and biases creep into our own work. We must be careful to detect them and not shy away from developing our self-awareness around this issue.
I know I certainly have fallen victim to these biases and likely will again in the future. I just try to have processes in place by which I can check myself.
Having said all that, it is important to remember the unique connection African people have with one another that is not present anywhere else in the world. We rise by lifting all our cultures up and we shouldn’t hesitate to tell stories that represent as many different African cultures as we can.


Communication as Creativity

For artists in any field, a universal problem is explaining your art to others. Oftentimes, we feel things so deeply, and it can be frustrating when others aren’t immediately in-step with your perspective.
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In scenarios like this, I have found that a particular reframing device comes in handy: viewing the communication as actually part of the creativity. So, think of it like this: We’ve all been in situations where we were talking to someone, and they basically made us nothing more than a prop. They’re talking about something, performing conversation, but in truth, they are just speaking for themselves. Your presence or understanding doesn’t really matter. As artists, we should aim to avoid subjecting others to this experience. The aim of any piece of art is expression. That expression extends backward to the collaborative process. Being able to provide perspective to your collaborators (be they other artists, managers, financiers, etc) is a foundational tenet of personal development. Communication, or rather, communicating, is the creativity. It’s one of the more important things I’ve learnt at Nsibidi.


ANIMATION AS THE VISUAL REVOLUTION FOR SOCIAL CHANGE

Animation is a very influential tool for social evolution. Even though it has been seen as a form of entertainment for the longest time, this fact cannot be overemphasized.
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Over time, it has presented itself as a developmental implement for tutoring, social consciousness, and advocacy. During the Corona Virus pandemic in 2022, one of the mediums adopted for education and awareness, especially for children, is animation. The most popular at the time was Anthill’s Corona public service announcement (PSA) animation. Animation has such visual appeal that it not only arrests the attention of its audience, but also creates a memorable experience. Hence, its effectiveness in driving social change. Most individuals will consider visual appeal the most powerful strength of animation.
At our animation studio, the focus is on cultural storytelling, which involves using 2D and 3D animation as a powerful tool to preserve heritage and spark meaningful conversations. With our documentary videos, such the very powerful Kush Kingdom and the striking hairstyles the NOK people wore, we aim to bring African narratives to life by blending rich history with engaging visuals to educate, inspire, and drive positive action.
Despite how challenging the animation industry is in terms of technicalities and work-life balance, it has continually proven to be an evolving frontier, influencing mindsets and driving policy change. As technology improves and artists continue to push boundaries on how animation could be, animation will keep redefining storytelling, culture and human expressions whilst influencing social evolution.


African Animation Style

I have recently noticed that quite a few Western (re: mostly American) animated stories market themselves as being made in an anime style or at the very least being anime-influenced. And while it is completely normal for artists to be influenced by the work of their peers from all over the world, those descriptors are more layered than they may initially appear.
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Anime is the word we (English-speakers) use to describe animation work that is of Japanese origin. In Japan, however, it simply means “animation” regardless of where that animation is from. That being said, it cannot be denied that there are certain stylistic preferences and sensibilities that proliferate Japanese anime and thus make it recognisable. My point is that when something is described as a “Western anime,” we know what to expect. It wasn’t made in Japan, but it will bear Japanese creative sensibilities.

This is interesting because origin and style coalesce in our minds to form an understanding of a particular school of creative animation thought. And with this in mind, one might ask, especially considering this is being posted on the blog of Nsibidi Fables, an African animation production company, what is the African animation style?

What defines it? Is it solely about the country of origin? What then of diasporic animators? Is it about language? That would be hard to pin down, no? So what then? I believe that African animation has yet to be truly defined. There is no rooted industry yet. But when this industry is established, I want to believe that the African animation style would be defined by our shared context: the ontological situation in which art on the continent must exist. The variegated cultures of Africa will each contribute their peculiarities to their own projects, but I believe the uniting position will be borne from our struggle. Our art will speak for us as we speak into it. At Nsibidi Fables, that is what we are trying to achieve. Hopefully, someday in the future, subsequent generations will agree that we fulfilled this promise.